Scooterworks Catalog

A 92-page color catalog of vintage Vespa parts, accessories and lifestyle items. I transformed a very dull parts catalog with scant photos and bad typography into a colorful, engaging, funny publication that customers loved and kept forever as a resource and "coffee table" book.

Scooterworks Catalog

Project Details:

PJ Chmiel

Credit

Scooterworks USA

Client

2005

Date

Publications

Category
Thousands of items, organized so that they made sense and were easy to find. I did all the design, most of the photography, and even most of the copywriting for this behemoth, which had a theme centered around the company's home city of Chicago, told in photos, anecdotes, and trivia. This was a huge turning point for Scooterworks, business and customer engagement increased dramatically when it launched.
Description